The 2025 Amazon FBA Fee Freeze - 3fin Weekly Briefing #29
Also this week: EU GPSR Deadline, New Discount Options
News of the Week
EU GPSR Compliance Deadline Approaching: The European Union's General Product Safety Regulation (GPSR) is set to take effect on December 13, 2024. Sellers must ensure compliance with these regulations to avoid penalties, as they are designed to enhance product safety across the EU marketplace.
New Minimum Discounted Price Feature: Amazon has introduced a new feature allowing sellers to set percent-off price discounts with a minimum discounted price floor. This feature ensures that discounts do not result in prices falling below a specified threshold, helping sellers maintain their desired pricing structure and avoid unintentional losses.
Launch of Amazon Ireland in 2025: Amazon has announced the upcoming launch of its Amazon.ie store in 2025, providing sellers with the opportunity to expand their business into Ireland. Ahead of this launch, Ireland is now available as a new country option in European Seller Central accounts, allowing sellers to prepare for this new market.
Amazon FBA Aggregator Rainforest Secures New Funding: Singapore-based FBA roll-up company announced a new funding round led by InnoVen Capital. This investment will help Rainforest expand its portfolio of e-commerce brands and enhance its operational capabilities in the competitive Southeast Asian market.
Amazon Fees for 2025: What You Need to Know
It’s that time of year again—Amazon has announced its fee updates for 2025. But this time, the news is surprisingly good. After years of fee hikes, Amazon has decided to freeze its FBA and referral fees in the U.S. for 2025. That’s right: no new fees and no increases. This move is a breath of fresh air for sellers like you, especially after the 30% fee increase we’ve faced over the past four years.
Here’s a breakdown of what’s changing - and what’s not - as we head into 2025.
FBA Fee Freeze for 2025
Amazon’s decision to maintain the current U.S. referral and FBA fees is a welcome relief for sellers. After years of navigating rising costs and complex new fees, this freeze provides a chance for stability.
In Amazon’s own words:
“We recognize these changes and new fee types introduced complexity, requiring some of you to modify your operations… In 2025, we want to focus on simplicity and stability.”
While the motivation behind this decision may vary, the outcome is clear: no fee hikes mean you can focus on growing your business without worrying about increased costs.
Good News: Some Fee Reductions
In addition to the freeze, Amazon has announced targeted fee reductions to make selling even easier:
Lower Inbound Placement Fees: Starting January 15, 2025, fees for bulky items will decrease by an average of $0.58 per unit.
Waived Fees for New Products: If you’re launching new ASINs, inbound placement fees will be waived for up to 100 units under the FBA New Selection Program (December 1, 2024 – March 31, 2025).
Referral Fee Discounts: Sellers in low-priced apparel categories will benefit from lower referral fees, helping you stay competitive in price-sensitive markets.
Updates for MCF, AWD, and Supply Chain by Amazon
While many fees are frozen or reduced, there are some updates to be aware of for these services:
MCF Fee Changes: Starting January 15, 2025, Multi-Channel Fulfillment (MCF) fees will increase by an average of 3.5%, though rates for lightweight items (1 lb or less) will remain unchanged.
AWD Discounts: Amazon Warehousing and Distribution (AWD) will offer 10% off storage fees for sellers maintaining optimal inventory levels.
Distance-Based Fees: Beginning April 1, 2025, outbound transportation fees for Multi-Channel Distribution (MCD) will transition to a distance-based structure. Shorter distances will cost less, but longer shipments could see higher fees.
What About International Sellers?
Amazon has yet to announce fee updates for regions outside the U.S., including Europe. If you sell internationally, keep a close eye on these markets, as fee changes could still impact your pricing and profitability strategies.
Key Takeaways
Amazon’s fee updates for 2025 reflect a shift toward stability and support for sellers. With no FBA or referral fee hikes—and even some targeted reductions—you can move into the new year with confidence.
What You Should Do Next:
Review your fees: Take advantage of reductions like waived ASIN fees or lower inbound placement costs.
Plan for changes: If you use MCF or AWD, adjust your pricing to account for the updated structures.
Stay informed: Watch for updates in international markets if you sell across regions.
This is a great opportunity to focus on growth and optimization rather than fee management. Stay tuned for more insights and tips to help you thrive on Amazon in 2025!
We hope you’ve enjoyed this week’s briefing. If you wish to learn more about 3fin, you can book a call or try it for free.
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