Boost Your Conversion With Amazon Badges - 3fin Weekly Briefing #26
Also this week: Amazon Launches Haul, FBA Inbound Congestion, Subscribe & Save Tip
News of the Week
Amazon Launches Haul to Compete with Temu: Amazon has launched Haul, a new budget shopping platform that features products priced at $20 or less, with many items under $10. Available exclusively through the Amazon Shopping app, Haul targets budget-conscious consumers and aims to compete directly with retailers like Temu and Shein.
Amazon FBA Inbound Congestion Issues: Amazon's FBA network is facing significant inbound congestion, especially on the West Coast, due to a new two-tiered cross-dock system. Sellers can expedite inventory processing by avoiding placement fees and splitting shipments, but LTL shipments are taking up to 30 days to be received. The overcapacity in Amazon's Warehouse and Distribution (AWD) program is exacerbating delays, impacting sellers' ability to maintain stock levels.
Amazon Partners with Uncapped for New Seller Financing Option: Amazon has launched a new term loan program in partnership with Uncapped, offering high-revenue sellers loans of up to $5 million.
Amazon Badges: Boost Your Visibility and Sales
Have you ever noticed those little badges on Amazon that catch your eye while shopping? They’re not just for show—Amazon badges are game-changers that can take your business to the next level. These visual indicators highlight specific product attributes or achievements, building trust with customers and nudging them toward a purchase. In fact, badges like Amazon’s Choice can boost your conversion rates by up to 25%, making them an essential tool in your sales strategy.
Types of Amazon Badges You Should Know About
Here’s a breakdown of the most impactful badges and what they mean for your business:
Best Seller Badge
The orange ribbon you’ve likely seen on top-performing products.
Updated every 15 minutes based on recent sales data, so consistency matters!
Amazon's Choice Badge
Awarded to highly rated, competitively priced products that ship quickly.
Tied to specific search terms—optimize your listings for this one!
Products with this badge often see a 25% boost in conversion rates.
New Release Badge
Perfect for showcasing your newly launched products gaining traction.
Vital if you’re trying to establish a presence in a competitive category.
Prime Badge
Signals fast, free shipping through Amazon Prime, a big draw for Prime members.
Using Fulfillment by Amazon (FBA) can help you snag this badge.
Climate Pledge Friendly Badge
Shows your products meet sustainability standards with third-party certification.
Ideal if you want to appeal to eco-conscious shoppers.
Limited-Time Deal Badge
Highlights products with time-sensitive discounts.
Great for creating urgency and driving quick sales.
Small Business Badge
Let customers know you’re a small business they can support.
Eligibility: fewer than 100 employees or less than $50 million in revenue annually.
How Amazon Badges Can Transform Your Business
Badges aren’t just about looking good—they’re trust signals that can boost your visibility, credibility, and sales. Many badges directly increase your conversion rates by driving customer confidence and urgency. Here’s how you can increase your chances of earning them:
Optimize Your Listings: Use the right keywords, upload high-quality images, and write compelling copy.
Stay Competitive: Keep your pricing sharp and your inventory well-stocked.
Focus on Customer Experience: Deliver excellent service and encourage positive reviews.
Leverage FBA: It’s often the easiest way to unlock Prime eligibility.
While some badges are algorithm-driven, consistent performance in sales, customer satisfaction, and adherence to Amazon’s best practices can put you in a strong position to earn them.
By understanding and leveraging these badges, you can enhance your products’ visibility and credibility—and ultimately crush it in the competitive Amazon marketplace.
Tip of the Week: Keep an Eye on Your Subscribe & Save Metrics
Amazon’s updated Subscribe & Save dashboard is a powerful tool for tracking subscriber behavior and optimizing your strategy. Here’s what you should monitor:
Subscriptions with 2+ deliveries: These indicate loyal customers.
Cancelled subscriptions after 1 delivery: This reveals how many customers might be taking advantage of your initial Subscribe & Save discounts and then cancelling. If this number is higher than 15-20%, it could indicate a problem worth addressing.
Active subscriptions with 1 delivery: These could turn into long-term customers with the right follow-up.
By staying on top of these metrics, you’ll uncover patterns in customer behavior and identify opportunities to improve retention and maximize customer lifetime value.
We hope you’ve enjoyed this week’s briefing. If you wish to learn more about 3fin, you can book a call or try it for free.
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